Archer’s Decorative Glass Corp is a wholesale company that specializes in printing and etching custom logos on glass, ceramic, acrylic, and stainless steel drink-ware.
While employed at Archer’s Decorative Glass, I was asked to design an appealing and easy to navigate website for the company that featured their full product line, imprint methods, pricing, and copy of their e-catalog.
The Problem:
Customers had a difficult time locating specific products among our large catalog on the company website. This caused confusion and frustration for customers who would inevitably call us directly to get information on the product they needed.
The Solution:
Consolidate our product catalog into three distinct categories to narrow customer focus and lead them to the products they’re looking for. Simplify and quicken the experience by making sure every product page could be reached in three clicks or less.
Skill Sets Used:
